In light of the recent news about 23andMe and the possibility of user data being sold to another buyer, we want to speak directly to our members and those considering partnering with us on their personalized nutrition journey.
At GenoPalate, we believe there's nothing more personal than your DNA — and that’s exactly why we’ve built our business differently.
We don't sell your data. Period.
Our mission is to empower you with personalized nutrition insights — not to profit from your private information. You are the customer, not the product. Your DNA data is never shared, sold, or used by third-party affiliates. Our business model is built on creating value for you — not other companies — and our future growth is focused on offering even more personalized solutions to help you reach your wellness goals. Without your trust, our business doesn’t work.
Your DNA is de-identified and encrypted.
Every sample we analyze is stripped of personal identifiers and stored in a secure, encrypted system. Even within our organization, your genetic data is kept separate from your name, email, or any other personal information.
We are HIPAA-compliant.
We follow the highest standards in data privacy and security. From the moment your sample is received to how it’s stored and used, our protocols are designed to protect your information at every step.
You’re in full control.
You can request the permanent deletion of your DNA data at any time — no questions asked. Your data is yours to keep or remove whenever you choose. You can also request a full copy of your DNA file. It’s yours, after all.
To those looking for a secure alternative to 23andMe, we welcome you with open arms. GenoPalate exists to help you live healthier through personalized nutrition — and we’ll always put your privacy first. We are offering $80 off your genetic nutrition report when uploading your existing DNA data from 23andMe to help you during this transition.
If you have any questions or concerns, our team is here to help. Thank you for trusting us.
— The GenoPalate Team
